Human-machine ecosystems designed around the mind
Designing perception with data and AI.
We measure and design how a customer, a user or an audience perceives, and we build collaborative human-machine ecosystems.
Siderius is an innovative startup and Benefit Corporation based in Trissino (Vicenza, Italy), incubated by T2I. We bring to businesses what cognitive science and behavioural research know about how people perceive, remember, choose and act.
Our foundations rest on the conviction that research, experimentation and methodological rigour are the only tools capable of producing sustainable competitive advantage.
For some companies we design a brand or a product line. For others we rethink how data flows and is managed, and we automate processes. Often both.
Humans think.
Making sense, choosing, being accountable for the consequences.
That’s why we design what people see, touch and choose based on how they perceive, remember and decide.
Before developing a brand, a product or an experience, we question the minds of customers, users and audiences.
- Brand and product strategy
- Synesthetic Design and Sensory Mapping
- Experimentation and commissioned research
- AI production, with Onymous Studios
Machines reason.
Large volumes, patterns, calculations, analysis.
Reading and connecting data, recognising patterns, finding correlations, repeating a task without errors, generating variations, predicting.
We design how the machine is integrated into work, through data, automation, platforms or AI tools.
- AI-ready data architectures
- AI automation and efficiency
- Agents on company data
- Proprietary platforms
Together, one system.
Superintelligence, if it exists, belongs to the person-plus-machine system. Not to the model.
In every project we decide what the person does, what the machine does and how they talk to each other: readable data, clear interfaces, explicit rules, checks. And we train the people who work alongside technology, because you only use well what you understand.
- Workshops for teams and management
- Programmes on generative AI and automation
- Funded training
- Published research with verifiable sources
They worked with us
Inside the project
We tell the story of our projects: the problem, the method, the decisions, the results.
And the research our work is built on, with sources.
What is Synesthetic Design?
A design method that takes every aspect of human behaviour into account. It questions cognition and perception together with market and business data, and from there designs experiences, strategies, software, tools and products.
We don’t ask people what they prefer: we measure their responses to stimuli.
Brand Heritage Analysis
Semiotic, ethnographic and cultural-psychology analysis to isolate the essence of a brand, an organisation or a product.
Sensory Mapping
For each stimulus, the symbolic and cultural associations it triggers in an individual and in a community, and the way it is interpreted.
Immersive Activation
Touchpoints and interactive systems calibrated on neuromarketing principles, for memorable and measurable experiences.
Questioning the mind, not just what people say.
People can’t always explain why they choose. North measures implicit responses, such as reaction times and cross-modal correspondences, and reads them together with company data, including sales and three-dimensional data.
Organise and manage projects and quantitative and qualitative data, and explore the information your business is built on at a new level of depth.
The predictive model of the perceptual signature.
Guided research, from assets to testing.
Listening and benchmarking over time.
What reaches the senses: colours, shapes, names.
What the mind does before thinking about it.
What people do: purchases, choices.
What people say about themselves.
Culture, market, company data.
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The future lies in human-machine collaboration
The advantage doesn’t come from a single brilliant mind.
It comes from a system designed to be smarter than anyone within it.
Start a project
Write to us. We’re ready to assess your project.